Let's make music change
Find playlists built around moments in a busy parent's day, from bedtime to bath time. Each playlist has tons of great music plus ideas for activities that encourage parents to talk, read, and sing with their kids, voiced by incredible talent.
Millions of kids start school already behind their peers. We worked with early childhood organizations Too Small To Fail, ZERO to THREE, and Vroom to better understand the impact of parents and children singing together has on social, emotional, and language development. To coincide with Spotify’s relaunch of their Kids & Family category, we created a series of playlists aimed to encourage parents to sing more with their kids. Each playlist was built around moments in a busy parent’s day and featured scientist-approved activities, voiced by talent, that parents can do to help build their child’s development every day.
We also worked with the Family Independence Initiative to provide grants to their communities to use to create singing and music events. In a small study conducted with their families, we saw that parents who engaged with the program playlists were more likely to spend more time interacting, singing, and reading with their kids after listening to the playlists.